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Are You Insane?
Keith Cook here again with a interesting post… at least I think so.
Albert Einstein once said that the definition of insanity is: doing the same thing over and over again and expecting different results. I like to look at it as banging your head against a wall and expecting to make money for it. Doesn’t usually work too well. There is apparently quite the debate amongst bloggers as to whether this was originally said by Benjamin Franklin, or Einstein, or someone else. Either way, its true. Doing the same thing over and over again and expecting different results is just not very smart any way you slice it. The same thing applies to any business. The businesses that break the mold and do something new succeed. Those that continue with the status quo eventually are shown the Chapter 11 door. Horse carriage makers used to think that the whole automobile fad was just a phase that would pass. In a more modern example, huge, established airline companies are struggling while new, smaller companies are succeeding by focusing on low fares and customer satisfaction. I know that is true, because when I first started in MLM, I went to the local mall and practiced “The 3 Foot Rule” (Attacked every person that came within 3 feet of me and pitched them on my business), I made a list of my 100 closest friends and family members, I passed out Flyers, I gave away hundreds of dollars worth of Samples and promotional materials. It wasn’t quite as successful as I had hoped, to put it lightly. The original businesses of network marketing began almost 100 years ago, with vitamin sales in the US. Since then, its has grown into an enormous and comprehensive industry with companies on all continents. (Yes, all continents. Somewhere, some scientist in Antarctica is pitching Xango or something like that to one of his coworkers. You know it) Obviously, the industry hasn’t always remained the same, and success has favored the new and innovative. You shouldn’t remain the same either. MLM may have made you a millionaire. If so, stop reading and have a nice life. If not, you may be seeking a new way to break the mold of mediocrity and achieve that success that is captured by the few who possess the business courage and agility to do what it takes to get it. Many people don’t achieve the financial success that originally lured them into network marketing. They say, Hmm, Ive been working really hard to sell product X, and its not working well. Ill just sell product Y in the exact same type of system using the exact same techniques, and hope it works out. Insanity. Inconceivable. Throughout history, whether in war or exploration or business, success comes to those who pioneer a new approach, while those who don’t are left banging their heads against a wall. Insanity. There are so many restrictions to your potential for success in MLM, being creative is the innovative strategy that takes you beyond those restrictions. Break the MLM mold and bring prosperity to those who are willing to take a little more than just what they can get. |
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The copyright for this content entitled "Are You Insane?" has been specified by the contributor as:
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The copyright for this content has been relinquished by the author. The content may be used freely by anyone.
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This intel was contributed by Keith Cook
Keith Cook
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May, 2012
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